It’s an everyday affair.
Open your Facebook feed. Scroll down your Twitter Feed. Open the newspaper. Hell… open the online version of your favourite newspaper. And it hits you right in the face.
Some or the other new one.
Yesterday, it was about the Uber CEO misbehaving with a driver. Today, it’s about the Founder of TVF misbehaving with former and current female employees. Tomorrow, it may very well be about a brand new obnoxious statement by a prominent politician.
What is it about controversies, that pull so many eyeballs? Grab so much attention? It all boils down to one factor.
The world today thrives on controversies. There’s a reason ‘Reality TV’ is so popular. The prime driving factor is, as you guessed it, controversy.
So and so slapped so and so on Prime Time Television. So and so posted a racist/sexist tweet. So and so had a drunken brawl at a club. It all leads to almost a day-long analysis on every news-channel worth its salt, and that follows even more chatter online.
At the end of the day, what does it all achieve?